Samuel Real Experience · The Art of Iberian Luxury

SAMUEL REAL EXPERIENCE

THE ART OF IBERIAN LUXURY

Some events are organised.
And some experiences transcend time.

We transform exclusive events into sensory experiences that remain in the memory of those who live them.

At Samuel Real Experience, we turn the art of Iberian ham into a gastronomic ritual where excellence, elegance and emotion come together to create unrepeatable moments, making every guest feel they are experiencing something extraordinary.

Request a private proposal
Since 1996Three generations of excellence

The essence

Our values

  • We think of you.
  • Of your event.
  • Of your guests.
  • We do not believe in simply serving ham.
  • We believe in creating emotion.
  • We believe in the details no one forgets.
  • In the first impression as guests arrive.
  • In the silence before the first slice.
  • In impeccable, outstanding service.
  • In the conversations born around a table.
  • In the beauty of a perfectly executed gesture.
  • In the difference between offering a product and creating a memory.

Every experience we design has one purpose:
When the event is over, people will still be talking about how we made them feel in their most important moments.

Refined presentation of Iberian ham at an event

Beyond service

Some experiences cannot be explained
They can only be lived

Elegantly presented Iberian gastronomic experience

A sensory experience

We transform exclusive events into sensory experiences.

When you choose us, you are looking for more than a service.

You seek peace of mind.
Prestige.
Elegance.

You want to offer your guests an experience that reflects the calibre of your brand, celebration or organisation.

Every detail is designed to awaken the senses.

Sight
Aroma
Texture
Taste
Conversation
Soul

Some experiences nourish more than the senses. They also nourish the soul.

And that hard-to-describe feeling when everything unfolds exactly as it should.

Exceptional pieces

Selected pieces for exceptional moments

Each piece is personally selected by Samuel according to its origin, vintage, curing process and sensory qualities.

We work with exclusive, highly limited pieces, including vintages such as 2019 and 2022 that are no longer available in shops or through standard producer channels.

They come from particularly favourable montanera seasons, when the animals benefited from an exceptional feeding cycle and an abundance of acorns well above the usual level.

We also work with one of the world’s most renowned and award-winning ham producers, selecting only the pieces that meet the standard of excellence required for each experience.

01

The audience

Who it is for

Designed for those who understand that excellence is never accidental.

We create experiences for:

  • Premium brands
  • Companies that value every detail
  • Charity galas
  • Product launches
  • Private clubs
  • Luxury hotels
  • Exclusive dealerships
  • Institutional events
  • Weddings
  • Celebrations where excellence is part of the experience
02

The host

What makes Samuel different

Samuel creates a moment guests will remember.

Presence

His presence alone brings elegance.

Professional technique

His professional technique inspires complete confidence.

Warmth

The way he engages with guests creates a sense of ease and warmth.

Every slice becomes a subtle performance in which Iberian ham is not the only protagonist.

It is the emotion it awakens and the experience created around the Iberian ritual.

03

The method

How we design each experience

No great experience happens by chance.

  • WE LISTEN

    We seek to understand the essence of your event. What you want your guests to experience. The emotions you want to evoke.

  • WE DESIGN

    We carefully select every detail. Product. Presentation. Rhythm. Setting. Staging.

  • WE CREATE

    We arrive before your guests. We prepare every element. We coordinate every movement. And we allow the experience to flow with complete naturalness. We remain attentive throughout, so that when the event ends, the memory begins.

A proposal for every celebration

Our experiences

Every event deserves a unique experience.

Every proposal is tailored to the number of guests, location, selected product and specific needs of each event.

Three generations of excellence

About Samuel

Since 1996, Samuel has built a professional career that continues the legacy of the third generation of a family devoted to the meat industry.

A journey defined by product knowledge, respect for the craft and a constant pursuit of excellence.

Over the years, he has perfected a discipline where precision, elegance and respect for the product come together to offer far more than a tasting: turning his expertise and guidance into art.

Every gesture reflects years of experience.

Every detail is carefully considered.

And every service unfolds with the calm, elegance and discretion that define truly exceptional experiences.

A ritual capable of awakening the senses and enriching any celebration, remaining long after the event has ended.

Samuel, master Iberian ham carver

The voice of our clients

Testimonials

The best way to discover us is to listen to those who have already chosen us.

★★★★★
Amazing! We took home a ham recommended by Samuel and it was absolutely delicious. He explained the differences between each type of ham, the curing level, the animal’s diet and even how best to store it. You can tell he is a true specialist. He also carved samples from other exceptional-quality hams for us to try, and the flavour was incredible.
Marta SSGOOGLE REVIEW
★★★★★
Without a doubt, the best ham carver and butcher’s shop. He is incredibly kind, attentive and, above all, a superb professional, while also offering the finest quality in the entire area.
ana cristina ramirez romeroGOOGLE REVIEW
★★★★★
It is incredible to watch the artistry with which he carves ham. The cured meats are outstanding, and the ham tastes so good it is unforgettable. Samuel is extremely friendly and welcoming. A place we would return to without hesitation.
Maider Jimenez AcevedoGOOGLE REVIEW

Limited availability

A commitment to excellence

We accept a limited number of events to guarantee the time, dedication and level of attention each experience deserves.

If your celebration has a specific date, we will contact you as soon as possible to confirm availability.

Let’s talk

Contact

Every request is reviewed personally to provide a proposal tailored to the characteristics and needs of each event, and to confirm availability.

Your celebration

Form

Complete the form and we will design an experience tailored to your event.

When you submit the form, WhatsApp will open with your request details so you can contact Samuel directly.

The private circle

Join the Samuel Real Experience Circle

Excellence can also be shared. We share inspiration. Experiences. Stories. Places. Products. Gastronomic culture. Ideas for events where every detail matters. And priority access to new experiences and exclusive collaborations. For those who appreciate excellence and enjoy discovering what still remains reserved for a select few.

Before booking

Frequently asked questions

Is the product included?

Every proposal is personalised. The product is selected specifically for each event according to quality, origin and the client’s preferences.

Do you work outside Spain?

Yes. We design experiences in Spain, across selected European destinations and in the USA, subject to availability and planning.

How far in advance should I book?

As this is an exclusive service, we recommend checking availability as early as possible to secure your preferred date.

Can you tailor the experience to our brand or celebration?

Yes. Every experience is designed to integrate seamlessly with the identity, protocol and style of the event.

What happens if my event date changes?

We understand that event plans can sometimes change. Provided the new requested date is available, we will do everything possible to reschedule the experience. Each case is reviewed individually to offer the best solution.

How early do you arrive at the event?

Our team arrives with sufficient time to prepare the space, coordinate with the organisers and ensure everything is ready before the guests arrive. The experience begins long before the first slice.

Why choose Samuel Real Experience over a traditional carving service?

Because we offer far more than a ham-carving service. We design a sensory experience created to integrate into the event, enhance the host’s image and leave a lasting memory for every guest. The difference lies in our attention to detail, staging and understanding of excellence.

Some memories are born in a moment and last a lifetime.

Samuel Real Experience

We transform exclusive events into sensory experiences that remain in the memory of those who live them.

Design my experience